Large, fast-growing youth-sports market (~324k MSA, +6.8% since 2020, ~26% under 18, ~84k under-18s) with strong incomes (Benton Co. ~$89.9k) and a deep championship sports culture. ETS already runs Spokane Valley ~148 mi away (in-state halo). BUT Ashley's 'no real competition' is wrong: a Parisi Speed School franchise is active in Pasco, Redline Athletics is rolling into Kennewick, and Elite Athletics is an entrenched, well-reviewed local — though no D1, no IMG, and nobody owns ETS's data-driven/character-first/middle-school positioning.
"I don't see any real competition... we're seeing success in Washington... 26% under 18."
Demand and the WA halo check out (~324k MSA, +6.8%, 26% under 18, Spokane Valley ~148 mi). But "no real competition" does not hold: a Parisi Speed School franchise is live in Pasco and Redline Athletics is rolling into Kennewick — both on ETS's exact age band.
~12-14 high schools metro-wide (Kennewick SD 7 HS + 5 MS; Pasco SD 3+ incl. Chiawana 3,127 students; Richland SD). 168 rec/sports clubs (Cause IQ); major club/travel: Three Rivers SC, Tri-Cities Youth Soccer, Kennewick National Youth Baseball, TCGFSA fastpitch, Central WA Youth Lacrosse (45 teams). Southridge & Pasco complexes; hosts state XC championships; 4A football/baseball contenders. Strong, committed sports culture.
Weighted to a Market-Fit Score of 80/100.
D1 Training has NO Washington Tri-Cities location. The 'D1 Training Tri-Cities' brand (FB @D1TrainingTriCities, IG @d1tricities, d1training.com/tri-cities) is in Johnson City, TENNESSEE (130 W Springbrook Dr, Johnson City, TN 37604) — the Tennessee Tri-Cities region — confirmed via Yelp/Fresha/Mindbody/D1's own page. D1 lists Washington as an 'available market' and is recruiting WA franchisees, so the territory is open but at risk. ETS should move before D1 awards it.
| Competitor | Type | Location · distance | Pricing | Reviews |
|---|---|---|---|---|
| Parisi Speed School Tri-Cities 1M+ athletes, 30+ years, science + sports psychology; speed/strength/injury prevention; evaluation-led funnel | Franchise | 5250/5252 Outlet Dr, Pasco, WA (inside Club 24 Broadmoor) ~10-15 min from central Kennewick | Not published (typical Parisi ~$150-250/mo) | · Thin local footprint — 3 |
| Redline Athletics — Kennewick National sports-performance brand; sport-specific youth development; speed/agility/strength/injury prevention | Franchise | Kennewick, WA (listed on Redline WA franchise page; specific address unconfirmed; 2025 business-license signal) In Kennewick (status: developing / coming soon) | Not published; FLEX membership model | · No local Tri-Cities revi |
| Elite Athletics Training (EAT) + Elite Athletics Physical Therapy Rehab-to-performance under one roof; injury prevention; ACL/female-athlete; clinical credibility | Direct · local | 1798 Fowler St, Richland + 191 E Reata Rd, Kennewick In Kennewick & Richland (0-15 min) | Membership plans (not published) | 4.8★ · 66 Facebook reviews, 96% |
| Total Impact Athletics / Total Impact TSP Local, encouraging, multi-sport speed/footwork; family feel | Direct · local | 3500 W Clearwater Ave Ste C, Kennewick In Kennewick | $80/mo (1x/wk) or $145/mo (2x/wk) — below ETS's $150-300 band | 5.0★ · ~14 Facebook reviews, 10 |
| D-BAT Columbia Basin Premier indoor baseball & softball training (sport-specific) | Indirect | 6416 W Hood Pl, Suite 150, Kennewick In Kennewick | Lesson/membership based (not published) | · Established local baseba |
| Equip Fitness (FCA-powered CrossFit) Faith-based (Fellowship of Christian Athletes), all ages — the one local player in ETS's faith/character lane | Indirect | 600 Shockley Rd, Richland (behind Bethel Church) In Richland | Non-profit / community pricing; free Saturday class | · Community-driven, faith- |
| RBI Tri-Cities Tri-Cities premier indoor baseball & softball facility | Indirect | Tri-Cities, WA Within metro | Not published | · Local baseball/softball |
| Sports-PT clinics (Game Changer PT, Swift Rehabilitation, Therapeutic Associates, Tri-City Orthopaedics) Sports physical therapy, ACL prevention, return-to-sport | Indirect | Kennewick / Richland Within metro | Clinical / insurance-based | · Established clinical rep |
Before any lease: a cheap, time-boxed demand test. The free-evaluation offer doubles as the data hook and the go/no-go signal.